'All Distortions Are Intentional' Neck Deep Release New Album July 24th Via TARGET

May 20, 2020 - Neck Deep has announced they are partnering with Target on an exclusive version of their forthcoming album All Distortions Are Intentional. Available for pre-order at Target.com today, this limited edition release will include 2 bonus acoustic tracks as well as alternate cover art and packaging. This is an extremely limited one-time only pressing and will only be available at Target. Fans can pre-order today at smarturl.it/ADAIBonusTrackCD and will also be able to grab the CD in stores on July 24, 2020.
For a taste of what's to come, Neck Deep recently released singles "When You Know" joins "Lowlife"from the band's forthcoming album.Due out July 24 via Hopeless Records, this is no mere collection of songs. All Distortions Are Intentional is conceptually rich, with themes of disconnection, existential confusion, and the search for meaning.
The album tells the story of a loner named Jett, who lives in Sonderland, a combination of "Wonderland" and the somewhat obscure word "sonder": the realization that each random passerby is living a life as vivid and complex as your own, with their own ambitions and worries. "It's that strange existential realization that you are not the entire world," explains singer Ben Barlow"Everyone around you feels and lives the same way that you do. You're just an extra in their story." 
The forthcoming album is the follow up to 2017's monumental release, The Peace And The Panic, which catapulted the band into mainstream success with a #2 charting position on the U.S. Billboard Top 200 Albums Chart and welcomed their first U.S. Late Night TV performance. All Distortions Are Intentional is a journey of self-discovery and personal expression not unlike the rise of the band itself.
Neck Deep enlisted the talents of Grammy-nominated A-list producer Matt Squire (Panic! At The Disco, Ariana Grande, One Direction) to create ADAI, recording in Wales at the legendary Monnow Valley Studio, which has been a recording home for artists like Oasis, Queen, Led Zeppelin, Joss Stone and more. Squire and Neck Deep tucked themselves away at the world-famous residential studio, located in the gorgeous but remote Wye Valley in the heart of the band's native Wales. The decision to create the album 'at home' was an important one; on the eve of what's certain to be Neck Deep's greatest exposure to the world yet, it's a grateful and decisive acknowledgment of where they've come from, both literally and figuratively.
All Distortions Are Intentional marks Neck Deep's arrival as an arena-confident band. Having mastered all of the strengths of the scene that birthed them, Neck Deep have evolved to this next stage, and as their crowds grow larger, it's clearer than ever just how much this "silly little band" has come to mean to people.

Photo Credit: Steve Gullick

Neck Deep is Ben Barlow (Vocals), Matt West (Guitar), Sam Bowden (Guitar), Seb Barlow (Bass) and Dani Washington (Drums).
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